Annonceudvidelser (Part 3) | Advertisers

Ad Extensions (Part 3)

"The End of the Trilogy"

In this article, we'll touch on the following ad extensions:

  • Price extension
  • App extension
  • Promotion extension

Price extension

This extension allows you to have a larger display window on the Google search network. With this extension, you can give specific products or services a more prominent role. The extension will appear directly below your text ad, leading to the desired service or product. The extension is in the style of subpage links.

A Price Extension can look like this:

The genius of this particular extension is that you can have an ad on a broader topic for example: Running shoes. With the price extension, you will now have the opportunity to show different brands such as: Nike, Adidas, Puma, Asics, etc. In this way, you can provide more specific options on a broad search. Price extensions can be viewed on both computer and mobile phones. Therefore, it is essential that you make sure that your website is optimized for both computer and mobile phones. The extension can be added at all levels, and can therefore be added exactly where it makes sense. You only pay for the ad when someone clicks on the extension. When the ad is clicked, they will be redirected to the specific page you want displayed.

The price extension is similar to a normal CPC ad.

App extension

This is very much in the name, but this extension allows you to promote your app. The link in the extension can lead to both Google Play and the Apple App store. You can add App Extension at all levels incl. ad level.

Below is an example of what an ad might look like:

Promotion extension

With promotional extensions, you have a tool that can add value to your ads. Here you can show if you have special offers. It could be in connection with Black Friday, anniversary, Father's day, Valentine's day or the like. You do not necessarily have to create brand new campaigns and ads. You can simply add a promotional extension. Another bonus is also that you can edit your extension without losing your data. Therefore, this is good if you need to change something quickly. Promotion extensions must include a discount in the form of a percentage or a certain amount.

See below what a possible promotion extension might look like:

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