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Kundecase - DecoFarver

Sådan vækstede vi DecoFarver til den største investering i Løvens Hule

Results created in 2020

ROAS on account

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Conversions

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Conversion rate

+0%

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Turnover

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The story behind the delivery of paint right to your door

DecoFarver was founded in 2013 by childhood friends Brian Dennis Jensen and Jesper Laursen. Here they specialize in online sales of paints, at low prices with fast delivery. The collaboration with us, started back in 2018, when they got recommended to us as Google Ads agency. Today, they are Denmark's leader in the sale of paint online, which has also aroused interest among large investors.

DecoFarver slår rekord og får Løvernes største investering

Vi er i dag stolte af DecoFarver, som i forbindelse med deres deltagelse i DR programmet Løvens Hule, har modtaget en rekord investering af Løverne. Det er ikke bare en velfortjent anerkendelse, men også en mærkbar investering, der gør det muligt at udvide det store potentiale. I programmet spørger en imponeret Løve indtil, hvordan en farvehandler og en tømrer kan blive de førende sælgere af maling - online? Svaret er Google Ads.

An approach that creates wild records

First, we got a handle on Google Shopping. While we were looking to make a profit, the next step was to work on optimizing the shopping feed so that we could expand Decofarver's coverage on Google.

After the shopping campaigns have been set up, there has been great growth and the number of exposures grown by 873 %. I dag, når du f.eks googler "maling" dominerer DecoFarver.

Advertisers' work with our Google ads is one of the reasons why we have experienced the great development in recent years.

Brian Dennis Jensen / DecoFarver

Next, our focus was to expand with new keyword campaigns, as well as test which type of ads worked best. Based on the brain receiving messages, we implemented Advanced Neuro Ads (ANA).

Our strategic work to expand the account has resulted in the number of keywords being increased by 288%.

Samtidigt hævede vi kvalitetsresultaterne og optimerede alle annonceudvidelser, så DecoFarver kunne blive mere synlige på Google.

See the comparison below with the competitors.

We are super happy with the collaboration and we feel heard. Advertisers deliver great results, and are always ready with new ideas and initiatives.

Jesper Laursen / DecoFarver

Our unique approach has once again created a market leader

På få år er DecoFarver gået fra en lille forretning i Ringe til at blive markedsledende på nettet. Siden opstart af samarbejdet, er omsætningen via Google Ads steget med 260%.

The way Advertisers has performed for us has meant a great deal, and it is clearly Google Ads that has had a huge impact on us.

Brian Dennis Jensen / DecoFarver

Do you also want to be a market leader in your industry?

Hear how we can help you expand your business and reach new markets.

Fremtidsudsigter for DecoFarver

Næste skridt er at tage hul på det skandinaviske marked. Første land er Sverige i 2021. Målsætningen er at minimum at firedoble deres omsætning i 2025. Her er DecoFarver hjulpet godt på vej af trekløveret fra Løvens Hule, Mia Wagner, Jan Lehrmann og Jacob Risgaard, som sammen har købt 30 procent af virksomheden. Med Løvernes hjælp er planen, at indtage nye markeder og for alvor at få sat gang i væksten. Det betyder også flere ansatte og nye lokaler med større varelager.

Furthermore, there is a focus on optimizing processes, where fast delivery on the same day becomes a reality for their customers in the larger cities.

DecoFarver har store planer med deres eget klimavenlige mærke af maling.

Advertisers are proud to be part of their journey.

Should we help you and your business?

We are happy to take a non-binding meeting and offer you how we can help your company.

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